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was acquired by Liz Claiborne

PrAna is a premier designer and marketer of climbing, yoga, outdoor, and lifestyle apparel. Founded in 1993 by Beaver and Pam Theodosakis, the Company’s products were created to communicate a spirituality and a connection with nature. The brand connected with its core climbing and yoga customer base through effective grass-roots marketing, high-quality products, and sustainable business practices. One of prAna’s environmentally sensitive business practices includes its Natural Power Initiative that offsets the emission of greenhouse gases. 

The Southern California brand includes a women’s activewear collection using clean design and technical fabrics while remaining sexy and functional for everyday activities and the men’s performance collection focusing on comfort, freedom of movement, durability, and effective moisture transfer. PrAna can be found in the most respected outdoor and specialty retailers throughout the country such as R.E.I and E.M.S.

PrAna reached out to The Sage Group to explore M&A opportunities. After extensive market research, prAna chose to partner with Liz Claiborne. Beaver and Pam Theodosakis and Demain Kloer will remain at the Company and focus on growth through Liz Claiborne’s global sourcing network and financial capital.