The Sage Group Advises Bollé on the Sale of SPY+ and Serengeti to Safilo
Safilo Group (“Safilo”) has completed its acquisition of SPY+ and Serengeti, two iconic US brands operating in the sports/outdoor and high-end eyewear segments, from Bollé Brands.
The Sage Group, LLC (“The Sage Group”) served as exclusive financial advisor to Bollé Brands on the corporate carve-out of SPY+ and Serengeti.
About the Transaction
The transaction is in line with Safilo’s previously outlined strategy, focused on the selective acquisition of brands capable of strengthening Safilo’s presence in high-growth segments, further enhancing its home brands portfolio, which includes Smith, Carrera, Polaroid and Blenders.
SPY+, an authentic and well-established brand in the world of sports and sunglasses, will further bolster Safilo’s presence in the sport/outdoor channels, thanks to its strong complementarity with Smith. The brand enjoys solid credibility among athletes and consumers, as well as a well-developed presence in the direct-to-consumer channel.
Serengeti, building on decades of brand history, will represent a key asset for Safilo in the high-end eyewear segment, standing out for the excellence of its mineral lenses and a strong American heritage. These elements support a distinctive and premium positioning at the intersection of luxury, innovation and performance.