The Sage Group Advises Bollé on the Proposed Sale of SPY+ and Serengeti to Safilo
Safilo Group (“Safilo”) announced the signing of an exclusivity agreement with Bollé Brands (“Bollé”), aimed at the acquisition of SPY+ and Serengeti, two iconic US brands operating in the sports/outdoor and high-end eyewear segments.
Completion of the proposed transaction is subject to consultation with competent bodies and customary closing conditions.
The Sage Group, LLC (“The Sage Group”) served as exclusive financial advisor to Bollé.
About the Transaction
The transaction is in line with Safilo’s previously outlined strategy, focused on the selective acquisition of brands capable of strengthening Safilo’s presence in high-growth segments, further enhancing its home brands portfolio, which includes Smith, Carrera, Polaroid and Blenders.
SPY+, an authentic and well-established brand in the world of sports and sunglasses, will further bolster Safilo’s presence in the sport/outdoor channels, thanks to its strong complementarity with Smith. The brand enjoys solid credibility among athletes and consumers, as well as a well-developed presence in the direct-to-consumer channel.
Serengeti, building on decades of brand history, will represent a key asset for Safilo in the high-end eyewear segment, standing out for the excellence of its mineral lenses and a strong American heritage. These elements support a distinctive and premium positioning at the intersection of luxury, innovation and performance.