The Sage Group Advises Baseball Lifestyle 101 on Its Partnership with Digital Fuel Capital
Baseball Lifestyle 101 (“BL101” or the “Company”), a leading baseball content, apparel and lifestyle brand, has partnered with Digital Fuel Capital (“Digital Fuel”), an investment firm focused on leaders in e-commerce, through a strategic minority investment.
The Sage Group, LLC (“The Sage Group”) initiated and served as exclusive financial advisor to Baseball Lifestyle 101 on the transaction.
About the Transaction
Founded in 2013 in Farmingdale, New York, BL101 has grown from an Instagram account into one of the largest content and apparel companies in the baseball industry. The Company pairs authentic baseball storytelling with apparel and accessories designed for youth and adult players and fans, on and off the field. Built around an engaged community, BL101 serves customers ranging from youth players and their families to lifelong fans who live and breathe baseball.
With more than 100 employees and products carried in major sporting goods retailers nationwide, BL101 was recently ranked No. 42 on the Inc. 5000 list of America’s fastest-growing private companies.