JAXXON, an industry-leading, disruptive, direct-to-consumer jewelry brand, has partnered with Digital Fuel Capital and Timex Group (majority owned by The Baupost Group). Founded by Josh Deemer in 2018, JAXXON has scaled rapidly, leveraging its highly engaged and diverse customer community who view JAXXON as the ultimate destination for timeless designs and high-quality pieces. Offering a range of chains, bracelets, rings, and pendants, JAXXON’s wardrobe staples enhance any ensemble and can be worn every day from the gym to the office, to a night out.
Propelled by a rapidly growing social following and an enviable roster of celebrities and athletes, JAXXON has predominantly grown its business through its own direct-to-consumer platform, and will continue to expand its omnichannel presence as it scales the business.
Founder and CEO Josh Deemer will continue to run the business from its headquarters in Newport Beach, California with strategic insight from the teams at Digital Fuel Capital and Timex Group.