Chubbies (or the “Company”), a digital-first brand designing premium casual apparel and activewear for the modern young man’s lifestyle, has been acquired by Solo Stove, a branded outdoor heating and cooking business backed by Summit Partners and Bertram Capital. The Sage Group served as exclusive financial advisor to Chubbies.
Founded in 2011, Chubbies has become an established leader in the casual and active apparel categories, recognized for comfortable and technical clothing. The Company operates through an omni-channel strategy driven by its robust e-commerce platform, and is led by an exceptional, cross-functional management team with deep experience across multiple disciplines.
Evoking a sense of fun, relaxation, and leisure, Chubbies connects with Millennial and Gen-Z males through its authentic, relatable brand voice, and differentiated marketing that promotes the “Friday at 5” feeling every day of the week. As an early mover in social media for men’s apparel, the brand has built a highly engaged and loyal community across social media platforms.
As part of the acquisition, Chubbies’ three operating founders will be installed as senior executives at Solo Stove.
Solo Stove’s recent acquisitions, including Chubbies, Oru Kayak, and ISLE, will form the basis for a new DTC-focused outdoor portfolio called Solo Brands. Solo Brands is a collection of distinctive, adventurous lifestyle brands built around enhancing and creating experiences that form memories and connections to people, places, and the natural world.
We could not be happier with the outcome we were able to get working with Sage. It took a ton of thoughtful work by the Sage team in partnership with our team to uncover every potential opportunity. Simply put, the process Sage put in place got us a result. When you work on deals like these, you’re looking for unique opportunities that set your brand on a fundamentally different trajectory. We’re confident we are on that path. Thank you, Sage team!– Kyle Hency, CEO and Co-Founder