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Frankies Bikinis

received a minority investment from Victoria's Secret

Frankies Bikinis a leading, digitally native, beach-inspired lifestyle brand that celebrates and empowers women. The Company was founded in 2012 by then 17-year-old Francesca Aiello and her mother, Mimi Aiello. The brand has developed a cult following, known for its innovative and trend-setting aesthetic, laid-back Malibu vibe, and values of inclusivity and diversity. Appreciated for its authentic brand story and collaborations with global icons such as Naomi Osaka and Hailee Steinfeld, Frankies Bikinis has cultivated a highly engaged following of loyal fans and influencers such as Hailey Bieber, Kendall Jenner, Lady Gaga, Bella Hadid, and Jennifer Lopez, among many others.

Frankies Bikinis reached out to The Sage Group in mid-2021to explore investment opportunities. After an extensive marketing process, the Company chose to partner with Victoria’s Secret. Creative Director Francesca Aiello, President Mimi Aiello, and Chief Operating Officer Frank Messmann will continue to run the business from their headquarters in Venice, California, in collaboration with strategic insight from Victoria’s Secret.

I loved working with Sage; they felt like a family throughout the entire process.

-Francesca Aiello, Founder & Creative Director

The Sage team worked tirelessly to help us find the best possible partner for our company. They took deep dives into our business and guided us through a process that, without them, would have been so much more stressful. It also made a big positive difference that they have such deep expertise in the world of digital e-commerce. Next time we need an investment banking partner we will definitely be engaging Sage again.

-Frank Messmann, Chief Operating Officer