Founded by Michelle Pfeiffer, Henry Rose operates on the belief that ingredient transparency is essential and was founded to set a new precedent in fine fragrance by disclosing 100% of its ingredients. Henry Rose creates complex and evocative genderless scent experiences based on the strictest and most comprehensive health, safety and environmental standards set forth by two industry leading non-profit organizations, the Environmental Working Group (EWG) and Cradle to Cradle (C2C) Products Innovation Institute. It is the first and only fine fragrance to receive both distinctions of EWG Verified® and Cradle to Cradle Certified™.
Since launching with five fine fragrances via a direct-to-consumer model, Henry Rose has now grown to include 11 fine fragrances, complemented by an assortment of body, home, and gifting products. Henry Rose has generated exceptional revenue growth, more than doubling its new customers year-over-year and building an enviable cult following that identifies with the brand’s mission. Henry Rose recently extended its distribution strategy to include luxury retailer partners such as Credo, Neiman Marcus, Bergdorf Goodman, and Nordstrom.
In 2022, Henry Rose engaged The Sage Group to advise it on raising strategic growth capital from an investor partner that could help it scale and accelerate its growth ambitions. The Company received significant interest and ultimately selected Sandbridge Capital, a consumer-focused investment firm that invests exclusively in high growth global consumer brands.