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Paige Denim

was acquired by Lion Capital

Los Angeles-based Paige is a highly differentiated brand of lifestyle apparel and accessories for both men and women. Launched in 2004, Paige’s experienced management team has led the company’s development from its denim heritage into one of the most recognized lifestyle brands in the global aspirational luxury markets. The brand’s distinct concept interlaces down-to-earth attitude with sophistication, which is brought to light through edgy, yet effortless designs. 

Alongside its curated distribution at high-end specialty boutiques, the company holds a dominant position in the world’s premium department stores, including Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Bloomingdale’s in the U.S. and international shopping destinations such as Harrods and Selfridges. The company is also driving tremendous growth and success in its direct-to-retail assets, including its portfolio of company-owned retail stores and a fast-growing e-commerce site. 

The Sage Group was engaged by Paige to pursue the sale of the company. Ultimately, Paige selected Lion Capital, a consumer-focused private equity firm known for its international expertise. This transaction marks Sage’s second engagement with the company, as the firm also advised the Paige founders on their transaction with TSG Consumer Partners in 2012.