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received investment from Crestview Partners and Maybrook Capital Partners

NYDJ is a designer, marketer, and wholesaler of upscale women’s jeans. The Company was founded in 1993 by Lisa Rudes-Sandel and her father George Rudes, who saw a need in the market for stylish jeans as a sophisticated alternative for an older demographic. The Los Angeles-based Company includes a variety of styles, fabrics, and colors which has become popular among the fashion-conscious 35+-year old woman. 

The brand uses the proprietary Tummy Tuck™ technology which flattens the stomach, contours hips, and lifts the buttocks using a combination of blended fabrics, proprietary crisscross stitching, and reinforced pockets. NYDJ’s unique products have developed a passionate and loyal following and are in strong demand by leading department store retailers such as Nordstrom, Bloomingdale’s, Macy’s, and Dillard’s, among others. 

The Sage Group was engaged by NYDJ for the second time to serve as the exclusive financial advisor to the Company. Falconhead Capital, who made a minority investment in the Company in 2008, sold their portfolio in NYDJ to Crestview Partners and Maybrook Capital Partners.