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Keratin Complex

was acquired by Keratin Holdings

Keratin Complex is an industry leader in the hair smoothing category and full-service manufacturer and marketer of professional salon products. Founded in 2007, the company brought creativity and disruption to the hair salon industry with its Natural Keratin Smoothing Treatment and Advanced Glycolic Smoothing System in-salon service treatments. Since then, the company has created a full collection of customizable keratin products, styling, and Color Therapy™ range, making it one of only a few brands in the industry to offer a full suite of hair care and color products. 

Keratin Complex serves upwards of 50,000 professional salon accounts in the U.S., as well as thousands of point of sale via direct salon, spa, cruise, and beauty retailer accounts in the U.S. and internationally. The company also provides comprehensive certification and training programs and services to salon owners and stylists. 

In April 2016, Keratin Complex engaged The Sage Group to explore possible sale opportunities. The company was acquired by Keratin Holdings, a private investment group backed by a leading strategic industry participant. Keratin Holdings will assist with the continued expansion of the brand and developing the global leadership in the hair care industry.