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sage_jane_iredale_Fall Collection Leaves2 HR

Jane Iredale

was acquired by San Francisco Equity Partners

Globally recognized as the original skincare makeup, jane iredale is an award-winning and highly differentiated clean makeup and skincare brand. Since its inception 25 years ago, jane iredale has been committed to using only clean ingredient products, including high-quality minerals, organic botanicals, and other natural inputs that benefit the skin. The Company’s products are free of synthetic preservatives and other chemicals yet deliver superior and long-lasting aesthetic performance with proven skincare benefits. 

Headquartered in Great Barrington, MA, jane iredale is the leading makeup brand serving the US professional channel, including licensed aestheticians, dermatologists, plastic surgeons, professional spas, and salons. Sold in over 50 countries, jane iredale had in recent years accelerated its sales growth through its proprietary web platform and other online retailers such as Amazon Luxury Beauty and had begun expanding its reach through select prestige retailers. 

With a 25+ year heritage in the industry, jane iredale had consistently received significant inbound interest. At a critical juncture in its growth story, jane iredale engaged The Sage Group to advise it in exploring a potential M&A transaction. Jane Iredale chose San Francisco Equity Partners for its proven track record in beauty and in working with leading authentic natural brands. 

For me, trust is the most important word in a business relationship. With the Sage Group, I trusted their advice, their motives, and their experience. The trust only increased during the year I worked with them. I wouldn’t hesitate to do it again.

– Jane Iredale, Founder & CEO