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BH Cosmetics transactions interior

BH Cosmetics

was acquired by MidOcean Partners

BH Cosmetics is a rapidly growing and globally recognized color cosmetic business, known for its value-oriented selection and collaborations with well-known digital influencers and online personalities. The Los Angeles based company offers a full suite of high-quality color cosmetics including products for the face, lips, eyes, brows as well as brushes and accessories. 

Since the launch in 2009 by Fred Sadovskiy, Kirill Trachtenberg, and Robert Sefaradi, the company has gained a worldwide following through its advanced e-commerce platform with proven capabilities in customer acquisition, consumer engagement, and customer loyalty. BH Cosmetics has leveraged its position as a digital-first brand to build an engaging social following catering to the Millennial and Gen-Z consumers and redefined how beauty companies interact with customers. 

BH Cosmetics chose to partner with MidOcean Partners, a New York based private equity firm known for its tremendous resources and success in building branded consumer products platforms.