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Estée Lauder to acquire Glamglow

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Esteé Lauder is buying Hollywood skin care brand Glamglow

Esteé Lauder is to acquire Hollywood skin care brand Glamglow, with the deal expected to close this month. Financial terms have not been disclosed.

Founded in 2010 by Glenn and Shannon Dellimore, the skin care brand offers a collection of treatment masks and has a presence in global specialty-multi channels including Sephora and Douglas, and in select department stores, such as Neiman Marcus, Selfridges, Harvey Nichols and Bloomingdale’s.

“Glamglow represents the ultimate in innovative facial masks. It is a top performer in specialty channels and effectively engages its devoted fans across digital platforms. Its unique focus on facial masks strategically complements our current prestige skin care offerings, and we are thrilled to welcome Glenn and Shannon to our company,” said Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies, of the acquisition.

“The Estée Lauder Companies embraces our brand philosophy that skin care can be sexy, innovative and fun,” said brand co-founders Glenn and Shannon Dellimore. “The Company has the scale and vision to help bring the brand to its next phase of growth while remaining true to the identity that we’ve worked so hard to build. Having personally grown our brand every step of the way, we could not imagine a better home for Glamglow.”

The brand will be overseen by John Demsey, Estée Lauder Companies Group President, who is also responsible for Estée Lauder, MAC, Tom Ford, Prescriptives, Bobbi Brown, Bumble and bumble, Jo Malone, Crème de la Mer, Smashbox, Aramis & Designer Fragrance brands, Le Labo, and RODIN olio lusso.

The current Glamglow line includes five mud-based facial skin masks, and this month the brand will launch a new range of mud-to-foam daily cleansers.