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was acquired by Wellbeam Consumer Health

BioTRUST Nutrition is a premium-quality, science-based, digitally native nutrition brand, empowering consumers in their health and wellness journeys as a trusted research authority and source of daily inspiration for healthy living. Founded in 2011, by Josh Bezoni and Joel Marion, the Company disrupted the outdated nutrition industry with a suite of premium healthy living vitamins and supplements, and has since become the go-to DTC resource for ongoing nutritional needs.

BioTRUST reached out to The Sage Group to explore M&A opportunities in the marketplace. The Company chose to partner with Wellbeam Consumer Health, the dedicated health and wellness platform of American Pacific Group.

The Sage Group is strong in e-commerce, that’s a given, but I was really impressed at how fast they developed an understanding of our business and were able to add value immediately. This was clearly a byproduct of the team’s work ethic as there was always a representative advancing the process and ensuring the company was on point.  I highly recommend The Sage Group; they’re knowledgeable in our space and they demonstrated a real commitment to the client’s goals.

– Daniel Faath, CEO