Staud is a high-growth fashion brand redefining modern femininity through elevated, design-driven apparel and accessories. Founded by Sarah Staudinger and George Augusto, Staud is known for its bold
use of color and vintage-inspired silhouettes, and has cultivated a loyal, fashion-forward, and diverse
customer base. The Sage Group served as exclusive financial advisor to Staud.
Staud has built a global omnichannel presence, bolstered by a robust DTC e-commerce site, ten
distinctive retail stores, and premier wholesale distribution through brand-relevant accounts across
high-end boutiques, department stores, and third-party e-commerce platforms.
The business will continue to be led by Sarah and George, as well as Jon Zeiders, President, from Staud’s
headquarters in Los Angeles, and is poised for continued rapid expansion in product categories, sales
channels, and geographies.