Bombas is a leading and rapidly growing digitally-native brand focused on apparel basics that revolutionized the modern sock, designing an offering that delivers premium performance, unparalleled comfort, and timeless style. The company’s core strategy revolves around a socially conscious giving model, comprised of donating one pair of socks to a homeless shelter for each pair of socks it sells.
The company was founded in 2011 by Dave Heath, Randy Goldberg, Aaron Wolk, and Andrew Heath with a focus on socks to “support the hustle in everyone.” Since appearing on Shark Tank in 2014, Bombas has grown rapidly and profitability, with best-in-class e-commerce and customer metrics.
In 2017, Bombas engaged The Sage Group to explore its strategic options as result of inbound interest from a wide variety of investors. Ultimately, the company selected Great Hill Partners, an e-commerce and technology private equity fund based in Boston, as the winning bidder and completed a sale of 52% in 2018. Since the sale, Bombas has expanded into wholesale and extended its product offering to include two new categories, t-shirts and underwear.
We were very impressed by the Sage team’s guidance and execution throughout the process. They maintained a solid understanding of both our business and the buyer universe, positioning Bombas in the best possible light, and consistently advocating for us throughout. We felt comfortable knowing they could strike a balance between strongly negotiating on our behalf, and compromising when needed. Since the process, we’ve maintained a close friendship with the team and consider them extensions of our company.
– Dave Heath, Co-Founder & CEO