JAXXON (or the “Company”) has successfully completed a debt financing in connection with a recapitalization by Digital Fuel and Timex, with capital from First Bank and Quilvest Capital Partners. The Sage Group initiated this debt capital markets transaction and served as exclusive financial advisor to the Company.
Founded by Josh Deemer in 2018, JAXXON is a digitally native, direct-to-consumer jewelry brand with a leading position selling a collection of chains, rings, earrings, and bracelets. The Company has rapidly scaled as an accessible luxury lifestyle brand and style creator, with a set of highly differentiated marketing strategies, from sophisticated brand marketing to powerful influencer campaigns.
Founded in 2012, Digital Fuel Capital invests at the intersection of analytics, art and technology. As a premier investment firm focused on leaders in e-commerce, the firm supports its portfolio companies with an in-house base of operators and other strategically impactful resources.
Timex Group, a privately-held company headquartered in Middlebury, Connecticut, designs, manufactures and markets innovative timepieces around the world. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Salvatore Ferragamo, Versace, and Adidas.