Skip to content


San Francisco Equity Partners acquires majority stake in Jane Iredale

Previous Next

San Francisco Equity Partners (SFEP) has acquired a majority stake in skincare company Jane Iredale.

SFEP will now partner with founder Jane Iredale and her management team as the holistic makeup and skincare company continues its growth efforts.

Since its inception nearly 25 years ago, Jane Iredale has focused on developing products using minerals, organic botanicals and other natural ingredients that purportedly benefit the skin. According to the company, products are free of synthetic preservatives and other chemicals while still providing long-lasting care. 

The skincare company is headquartered in Great Barrington, Massachusetts, and its products are currently available online, in specialty retail stores and in over 50 countries worldwide. In addition, the brand is also used by professionals such as aestheticians, dermatologists, plastic surgeons, professional spas and salons.

“To take the company to the next level, I knew we needed a partner with a proven track record in beauty who would be a good steward to our brand and company,” said Jane Iredale in a press release. “Based on their experience working with leading authentic natural brands, SFEP is the ideal partner to guide us through the next phase.

San Francisco Equity Partners, a private equity firm focused on expansion-stage companies in the consumer sector, counts skincare brand Yes To, cosmetics label Japonesque, and home care brand Method Products among its partner companies. 

Terms of the deal between SFEP and Jane Iredale were not disclosed.