Factor Bikes Pty Ltd. (“Factor”), a best-in-class luxury cycling brand at the apex of engineering, design, and performance, has sold a majority equity stake to Zhonglu Co., Ltd. (SHSE:600818) (“Zhonglu”) and VisionStone Investment Management (Hong Kong) Co., Ltd. (“VSI”). The Sage Group initiated the transaction and served as exclusive financial advisor to Factor.
About Factor
The chosen bike for Tour de France athletes and enthusiast riders alike, Factor has cemented itself as a globally renowned luxury cycling brand, which continues to drive growth across geographies and categories. With a diverse offering across aero, road, mountain, gravel, and time trial, all bikes are engineered to optimize performance for each use case while evoking the sense of innovation, quality, and status that has been core to Factor since inception.
Trusted by the gold medal winning and world record breaking Australian 2024 Olympic and UCI WorldTour Israel-Premier Tech teams, Factor is the go-to bike for the world’s elite cyclists. Tour de France winner Chris Froome invested in Factor in 2021.
About Zhonglu
Zhonglu is a Shanghai-based manufacturer and retailer of bicycles across China. Their primary brand, Forever, has an 80+ year history as one of China’s earliest bicycle manufacturers. The Forever brand has been a household name across China for decades, known for producing durable, reliable, and affordable bicycles.
About VSI
VSI is a Hong Kong-based, Asia-focused investment management firm that concentrates on opportunities created by new paradigm shifts in the economy. The firm was founded by leadership that worked closely together for over a decade leading Morgan Stanley’s private equity business in China.