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Kao USA to acquire Oribe

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Luxury Brand Partners known for its artist driven brands parts with luxury haircare specialist

Kao USA has announced it will acquire Oribe from its current owners which include Luxury Brand Partners LLC. Oribe will join the Kao Salon Division portfolio of professional brands, including Goldwell, a full service line of stylist exclusive, premium hair products designed for professional needs, and the KMS® line of globally inspired hair care and styling products for creative stylists and their clients.

“Oribe is a stellar brand and a perfect fit for the Kao Salon Division portfolio,” said Cory Couts, Global President, Kao Salon Division. “And Daniel will be an exciting and inspiring addition to our management team. Daniel’s appointment not only guarantees the continuity of all that is extraordinary about Oribe but is also a progression of our company’s mission to appeal to the most artistic and business‐minded salon professionals in the world.”

With its focus on luxury products, Oribe will meet the need for a prestige line in the Kao Salon product mix.

Daniel Kaner, co-founder and currently co-president of Oribe Hair Care will be named president of the newly acquired entity. The Oribe business will continue to be based in New York City under current management, reporting to Kao Salon Division. The terms of the deal were not disclosed although some estimates put the deal value in the region of USD 400m.