The new house of brands is focused on optimizing the direct-to-consumer experience
SOUTHLAKE, Texas, Sept. 3, 2021 /PRNewswire/ — Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, today announced the recent acquisitions of Chubbies Shorts, Oru Kayak, and ISLE, creating a new house of brands, Solo Brands. With a focus on adventurous lifestyle products, Solo Brand’s vision is to build a better, customer-obsessed, community-oriented, direct-to-consumer experience. The new family of brands are joining forces to offer best-in-class direct-to-consumer expertise and technology, unparalleled customer service to its loyal – and growing – followings and a shared dedication to give back to the communities each brand serves. Solo Brands entities rally behind a common ethos: creating and enhancing great moments and greater memories.
“We created Solo Brands with a vision for a different approach to direct-to-consumer business – one that’s not only better for the customer, but better for the community at-large,” said John Merris, CEO of Solo Brands and Solo Stove. “Each of these brands is amazing in its own individual way – but together we’ll be able to collectively offer a better customer journey – while doing more for the communities that built us.”
Solo Brands entities are respected, distinctive adventurous lifestyle brands. Each brand offers simple, ingenious products that are focused around creating experiences that form connections to people and the natural world. The new team of brands includes Chubbies Shorts, creators of men’s clothing built for the weekend, Oru Kayak, designers of the world’s most elegant and accessible folding kayaks, and ISLE, creators of paddleboards for yoga, fishing, touring, surfing and more.
Solo Brands is planning to leverage its multi-faceted direct-to-consumer experience to create synergies and optimize resources across all entities. With enhanced technology, processes and operations, the brands will be positioned to offer faster shipping, higher quality manufacturing, and unified back-office functions – ensuring an excellent customer experience.
In addition to creating efficiencies across the brands, the formation of Solo Brands better equips each company to continue supporting causes and communities across the world. Each Solo Brands entity has a history of giving back to its communities and working with organizations to support a variety of causes, such as expanding access to mental health care services, planting trees to offset carbon emissions and protect biodiversity, and working to keep oceans and waterways free of pollution.