Vernon, CA– NYDJ Apparel, LLC (“NYDJ”) announced that Robert (Bob) C. Skinner, Jr. hasbeen appointed the new President and CEO of the company. Skinner’s appointment coincideswith the completion yesterday of the acquisition of NYDJ by lead investor Crestview Partners,a New York- based private equity firm, and Maybrook Capital Partners, a Los Angeles-basedprivate equity firm, from Falconhead Capital, LLC and the founding Rudes-Sandel family. Terms of the transaction were not disclosed. NYDJ also announced that Mackey McDonald,Senior Advisor at Crestview Partners, and former Chairman and CEO of VF Corporation, wasappointed Chairman.
A seasoned apparel industry leader, Skinner built his career over 38 years by developingsuccessful brands and businesses and partnering with leading designers and retailers. Priorto NYDJ, Skinner was CEO of Smart Apparel U.S. and Managing Director of Smart ShirtsHong Kong. Before Smart, he led the former publicly held $2.5 billion Kellwood Company asChairman, President, and CEO. He joined Kellwood in 2000 as President of menswear.Skinner began his career with Oxford Industries and during his 24-year tenure there rose toCorporate Vice President and President of the Oxford Shirt Group.
Skinner said, “In a relatively short period of time, NYDJ has created a passionate followingwith style- conscious women over 35 years of age in the slimming jean market. I am excitedto be part of the NYDJ team and to capitalize on the numerous opportunities the brand hasfor continued growth.” Skinner will be based out of NYDJ’s headquarters in Vernon,California. Other present members of the NYDJ management team will remain in theircurrent positions.
McDonald added, “We are very excited about investing in NYDJ, and Bob Skinner is the idealexecutive to head the company. Having served as a NYDJ board member for four years, Bobknows the company well. He is a strong leader with exceptional experience in the apparelindustry and a proven history of building brands. In addition to Bob, the company has atalented and experienced existing management team. We believe the company is in a strongcompetitive position to continue growing well into the future.”
Founded by Lisa Rudes-Sandel and George Rudes in 2003 and formerly known as Not YourDaughter’s Jeans, NYDJ is the pioneer and leader in the slimming jean category. NYDJ is thenumber-one selling women’s denim brand at U.S. department stores, and its products areavailable globally in over 20 countries, including Europe, Canada, Brazil, Australia and NewZealand.
The Sage Group served as exclusive financial advisor to Not Your Daughter’s Jeans.