Matilda Jane is a leading designer and provider of specialty apparel and accessories for girls, babies, tweens, and women. Founded in 2002 by Matilda Jane, the designer wanted to create a brand with a mission of “keeping a little girl, a little girl.” The brand embodies the spirit and imagination of childhood through playful designs and silhouettes through textures, patterns, and colors.
The company’s unique distribution is mainly comprised of selling its products through a network of Trunk Keepers, in-home events across the 50 states. The trunk shows provide the customers with a unique shopping experience where groups of friends can try on the clothes in a party-like environment.
In January 2016, Matilda Jane hired The Sage Group to explore M&A opportunities. The company ultimately decided to recapitalize with Webster Capital, a Massachusetts-based private equity firm with investments in branded consumer and healthcare services industries.