Waltham, MA – Webster Capital is pleased to announce that it has acquired Matilda Jane Clothing (the “Company” or “Matilda Jane”) from CID Capital, an Indianapolis-based private equity firm.
Founded in 2002 with the mission of “keeping a little girl, a little girl”, Matilda Jane is a designer and provider of specialty apparel and accessories for girls, babies, tweens and women. The Company distributes its products through a network of Trunk Keepers that sell through in-home events in all 50 states. Matilda Jane has a differentiated brand that is whimsical and playful, embodying the spirit and imagination of childhood through its unique designs and silhouettes.
“Webster Capital is excited to partner with Matilda Jane. We have great respect for the brand, the management team and the Trunk Keeper network. Together, we will achieve the next level of growth for Matilda Jane as it continues to provide mothers and daughters with beautiful products and great customer service” said Donald Steiner, Managing Partner of Webster Capital.
Jeff Blade, CEO of Matilda Jane added: “We knew from the beginning of our discussions that we wanted to work with the Webster Capital team, including Don Steiner, Doug Williams and Alicia Alexander. They have an impressive track record of partnering with consumer growth companies to unlock their potential, and we believe Matilda Jane will benefit greatly from Webster’s perspective, expertise, strategic guidance and contact network as we continue our long-term growth as a successful, sustainable company.”
Don Steiner and Doug Williams, Operating Partner, will serve with Jeff Blade on the Matilda Jane board. Mr. Steiner has prior experience as an investor and director at Hanna Andersson, Garnet Hill and many other consumer and apparel brands. Mr. Williams has been President of Polo Ralph Lauren where he was responsible for most of their product lines including Ralph Lauren Kids.
The Sage Group served as exclusive financial advisor to Matilda Jane Clothing.