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TSG Consumer Partners Sells Paige to Lion Capital

Los Angeles-based Paige, LLC (“Paige” or the “Company”), a highly differentiated brand of lifestyle apparel and accessories for both men and women, has been acquired by Lion Capital, LLP (“Lion Capital”), a consumer-focused private equity firm known for its international expertise with brands including AllSaints, Jimmy Choo, John Varvatos, and Alex and Ani.

The Sage Group initiated the transaction and advised Paige in the sale. This transaction marks Sage’s second engagement with the Company, as the firm also advised the Paige founders on their transaction with TSG Consumer Partners in 2012.

Launched in 2004, Paige's experienced management team has led the Company’s development from its denim heritage into one of the most recognized lifestyle brands in the global aspirational luxury market. Paige’s distinct brand concept interlaces down-to-earth attitude with sophistication, which is brought to life through edgy, yet effortless designs. The brand is a favorite of fashion bloggers and influencers who respect the authenticity, fit, and style of its collection.

Alongside its curated distribution at high-end specialty boutiques, the Company holds a dominant position in the world’s premium department stores, including Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Bloomingdale’s in the U.S., and international shopping destinations such as Harrods and Selfridges in the U.K. The Company is also driving tremendous growth and success in its direct-to-retail assets, including its portfolio of company-owned retail stores across the U.S., and its fast-growing e-commerce site, www.paige.com.

The existing management team will continue running the business in their current roles and will leverage Lion Capital’s retail and e-commerce expertise to continue expanding its direct-to-consumer initiatives.


The Sage Group initiated the transaction and acted as the financial advisor to Paige.