Incipio Acquires Incase Designs
Incipio Technologies Inc. today announces the acquisition of Incase Designs Corp., designer and manufacturer of bags and accessories centered on the lifestyles of individuals who create on the Apple device platform. As the latest addition to Incipio’s portfolio of global brands and licensed properties, Incase brings a new dimension of design innovation and brand authenticity with a rich heritage and deep connection to creative cultures around the globe.
“I’ve always admired the brand for their exceptional products and impeccable curation. Over the years, Incase has continued to maintain a strong position within the market, and by doing so they’ve been able to create a cult-following of loyal brand advocates,” states Andy Fathollahi, Founder and CEO of Incipio Technologies Inc. “The acquisition of such a coveted brand is of great significance to me and the rest of the team here at Incipio. Both brands stand for quality and protection and with Incase as part of the Incipio family, we will be able to strategically place the Incase brand alongside our portfolio of owned and licensed brands to maximize category performance.”
Leveraging Incipio’s global distribution network and world-class logistics and operational foundation, Incase will be bolstering its own infrastructure with an appetite for growth.
“This is a monumental event for us,” says Tony Held, Incase Co-Founder and CEO. “Andy and the Incipio team have a deep understanding of our brand and they are aligned with us on the go-forward strategy. This partnership will serve to be extremely instrumental to Incase’s growth and will provide us with the means to deliver a better experience through good design to a much larger audience worldwide.”
“There is a great synergy here,” says Moses Aipa, Incase VP of Brand and Creative. “As we continue down the path to evolve the brand while expanding our product offering through the creative lifestyles of our consumers, it’s amazing to know that we will have such a strong support system behind us through this partnership with Incipio.”
Incase will continue as a stand-alone brand and retain its global headquarters. The financial details and terms of the agreement are confidential.
The Sage Group acted as exclusive financial advisor to Incase Designs.