Betsey Johnson Selects Partner
Castanea Partners announced today that it has made a majority control investment in Betsey Johnson, a women’s fashion brand.
Founded in 1978, Betsey Johnson is a designer, marketer, retailer and wholesaler of premium women’s contemporary apparel, accessories and related products under the Betsey Johnson brand. Betsey Johnson markets and sells its products primarily through nearly 50 company owned retail stores and its website (www.betseyjohnson.com), as well as through over 600 specialty boutiques and better department stores. In addition, the Company licenses, under the Betsey Johnson brand, a portfolio of merchandise including handbags, footwear, lingerie, jewelry and fragrances among several others. Betsey Johnson is headquartered in New York, NY.
Castanea will support the Company as it continues strengthening the distinctive Betsey Johnson brand, expanding its retail footprint and building its licensing business. Founders, Chantal Bacon and Betsey Johnson, will continue in their current roles as CEO and Creative Director, respectively.
“Castanea’s lengthy operating experience in premium consumer brands made them our preferred choice when it came to selecting a financial partner,” said Chantal Bacon, CEO of Betsey Johnson.
“Betsey Johnson is a terrific investment opportunity that fits our strategy well,” said Robert Smith, co-managing partner of Castanea. “The team has been very successful in building a distinctive brand and the Company is now at a stage in its development where our operating experience and capabilities will add value in pursuing its growth potential.”
The Sage Group acted as exclusive financial advisor to Betsey Johnson.